Lena West stressed the importance of responsibility in the use of social media like Facebook. She pointed out that employers today will often look at Facebook pages to determine if someone is of the character that the company is looking for. While that's not something I'm particularly comfortable with, it is reality.
While being selective about what images and posts you put online is a good idea, I prefer an alternative approach. I make sure not to associate with behavior that I would not be proud of displaying publicly, because in this day and age everything is public. By maintaining good private character, I ensure that I will maintain my employable status.
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