Ms. Modu's chat had a lot to do with visual branding, and especially with logos. Her site has a highly entertaining section examining the changes in logos over the years, and the different impressions that they impart.
This struck a particularly resonant chord with me, as the game design group I am presently involved with just designed its own logo. As we are the "Jersey Devil Design Studios," our logo consists of a lower case "j" and upper case "D" arranged in such a way as to resemble a flying dragon, with a stylized plume of red flame the only color on the logo.
We wanted to create something that was simple, clever, and showed what we believe we stand for. The logo is recognizable, and yet calls to mind the mysterious imagery of dragons, showing the mystique that we want to generate around our company.
Ms. Modu's chat about what logos tell you about a company is important for us to consider as we do graphic design for our games going forward.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment